Never Trust Marketing Materials

The purpose of marketing is to attract attention. Then it is up to smart consumers to use their brains. What is being offered with the flashy marketing about “healthy foods” or any other products? You should anticipate that you are getting only a fraction of the information you need to make a smart decision. So hold onto your money until you have done your homework. Remember, product labels are often used to trick people. The most important information may be in the smallest print. A few moments of detective work can tell you what’s a good investment and what’s not. If it marketing materials seem too good to be true, chance are you should walk away.